National Trust releases member retention app
The National Trust has released a new mobile app to be used by its visitors, as part of an ongoing initiative to maximise member retention and revenue generation.
The National Trust has released a new mobile app to be used by its visitors as part of an ongoing initiative to maximise member retention and revenue generation.
The new app has been designed to show visitors and members the full range of activities and features across its sites to encourage repeat visits and long-term memberships.
The app’s launch is the first significant milestone since the Trust teamed up with DigitasLBi as a digital agency partner.
Using the application, users can plan their trips using location criteria and preferences for site type to help members explore new sites.
It provides details on prices, directions, opening times, the range of facilities available on a given day and maps of the attractions, with all information able to be shared on social media.
Tom Barker, head of digital at The National Trust, said: “We’re delighted to be launching this new app, which helps our visitors make the most of their time with us whenever they visit, whether it’s for the first time or the fiftieth time.”