Terrence Higgins Trust launches #TogetherSummer HIV social media campaign
Terrence Higgins Trust, a sexual health charity, has launched a HIV prevention and awareness social media campaign #TogetherSummer, as part of the organisation’s ongoing effort to combat HIV in the UK.
Terrence Higgins Trust, a sexual health charity, has launched a HIV prevention and awareness social media campaign #TogetherSummer as part of the organisation’s ongoing effort to combat HIV in the UK.
As part of the campaign, Terrence Higgins has unveiled a video aiming to encourage regular testing and use of protection to limit the spread of STI’s, particularly HIV.
According to Terrence Higgins, there are 43,500 gay or bisexual men living in the UK with HIV and over 7,000 of those do not know that they are HIV positive, making an awareness campaign important.
Cary James, Head of Programmes at Terrence Higgins Trust said: “At this time of the year when the LGBT community comes together to celebrate Pride, we hope this video will inspire all of us to play a part in stopping HIV by regular testing and protecting each other”.
The #TogetherSummer YouTube video has been viewed over 50,000 times since its launch at the end of June.
The social media drive is part of the Trust’s wider ‘It Starts With Me’ campaign and connects to the website that offers tips, advice and information on local clinics and whether individuals should get tested.