15th Mar 18 Austin Clark
First charities benefit from contactless Penny for London scheme
Ten London charities have benefited from contactless donations made by Londoners on the Transport for London network and participating retailers in the Penny for London scheme.
Ten London charities and social enterprise projects have benefited from contactless donations made by Londoners on the Transport for London network and participating retailers in the Penny for London scheme.
Supported by the Mayor’s Fund for London, a total of £30,000 has been awarded to the Evening Standard’s Dispossessed Fund, Magic FM’s Cash for Kids, the Mayor’s Music Fund and seven local charities across the city.
The scheme offered Londoners the opportunity register their contactless card to donate 1p every time they used the card to pay for Transport for London services or at a Café Nero or Leon outfit.
Penny Lancaster, a Penny for London ambassador, said: “Today’s announcement goes to show what a huge difference we can all make if we just donate one penny every day. We really can help young people like these escape the threat of poverty.”
Matthew Patten, Chief Executive of the Mayor’s Fund for London, which devised and operates the scheme, said: “Thanks to all those Londoners who are giving their pennies – as well as our fantastic partners and their match funding – we are delighted that funds are now flowing to projects that are making a real difference to the lives of young people from disadvantaged backgrounds.
“So far, 2,500 people are donating a penny or so when they use their contactless card to travel around London or pay for a coffee or sandwich with one of our partners.
“Just think how much more we do for disadvantaged kids if we could get 50,000 Londoners to register with Penny for London.”