Contactless payments to revolutionise fundraising, says Charities Aid Foundation » Charity Digital News

Contactless payments to revolutionise fundraising, says Charities Aid Foundation

Contactless payment technologies have the potential to overhaul fundraising as the use of cash is likely to decline, according to the Charities Aid Foundation and Save the Children.

They have recently partnered with Visa Europe Collab to explore how contactless technology can be implemented in the third sector as a new way of giving.

An innovation team worked with Charities Aid Foundation and Save the Children to develop mobile contactless collection tins and countertop donation terminals to see if the technology can grow giving in the UK.

The terminals were tested in coffee shops, street fundraising, a London shopping centre, underground station and concert venue.

The researchers found that some locations benefited from a fixed donation amount, but at the concert venue for example the contactless technology struggled to attract donations compared to traditional cash methods.

Chris Allwood, Senior Product Development Manager from CAF said: “We are always looking to the future and we are convinced there is a massive future for donations using contactless technology as people switch from using cash to using cards.

Contactless cards are still being rolled out but they are clearly seen as the way people will make small payments in the future. It’s vital we are at the forefront of this technology so that charities do not lose out.

Gemma Sherrington, Director of Innovation at Save the Children, said: “As more people become cashless consumers, charities need to ensure they are able to offer the option to donate via contactless technology – so we were thrilled that Save the Children spearheaded this innovative project.”

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  • This is superb progress, but we’ve still such a long way to go. Particularly in capitalising on capturing spontaneous and unexpected moments of empathy and desire to help – how can we as the Third Sector be present at these time?

    • Fab! What you meant by Third Sector?