Friend Africa unveils seamless social shopping portal » Charity Digital News

Friend Africa unveils seamless social shopping portal

A new social shopping portal has been launched, which is using the purchase of goods and services from the world’s biggest and most trusted online shopping outlets to raise funds to support anti-poverty programmes in rural Africa.

Friend Africa is working with established non-governmental organizations (NGOs) to finance self-sustainability programs for Africa’s weakest and most underprivileged people.

Companies involved include Amazon, Argos, Groupon Global, Living Social, O2 and others.

Ponciano Govere, founder of Friend Africa said: “People can shop online from our portal and a portion of the referral commission goes directly to fund selected projects. The entire experience is seamless and simple. We work with organisations already on the ground in Africa to identify and administer our programs”.

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