Google for Nonprofits launches in Scotland » Charity Digital News

Google for Nonprofits launches in Scotland

Google today launched Google for Nonprofits in Scotland at a digital training day for 100 charities from across the country.

Scottish Registered Charities can apply to join the programme which offers access to Google’s suite of free products and tools and has been launched in partnership with the Tech Trust, the Scottish Council for Voluntary Organisations and TechSoup Global.

Once an organisation is approved, charities can get free access to Google Apps to cut IT costs and operate more efficiently, up to $10,000 a month (approx. £6,500) in advertising credit on Google AdWords to reach more donors, and premium features on YouTube to raise awareness for their cause. Google has also developed online resources such as educational videos, case studies and other ways to connect with other nonprofits.

Tech Trust CEO, Richard Craig, said: “Without time or money to invest, charities may miss out on the advantages that web analytics, online communications, or even a YouTube page can offer them. We are pleased to be partnering with Google UK to deliver the Google for NonProfits programme in Scotland and Northern Ireland, and look forward to working with SCVO to provide charities with the information and technologies they need to take full advantage of the online world.”

Chris Yiu, Director of Digital Participation at the Scottish Council for Voluntary Organisations, said: “This is brilliant news for charities in Scotland who’ll be able to attract more support and spread the word even further about their life-changing work. It really will help to breakdown the financial and technical barriers to charities making the most of online platforms to connect with their supporters, the people they work with and each other.”

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  • I can’t believe it took so long, people have been chatting about this for ages. One thing that I’ve been in discussion with Google about is the terminology surrounding this grant. It’s not Google for Nonprofits as that would indicate Social Enterprises would be included in this. As you are required to be a ‘registered charity’ it should be Google for Charities. There are a number of non profit structures which do not qualify for this grant and I wish Google would understand this better in the UK.