United for Wildlife unveils ‘We are the Rangers’ Minecraft campaign
United for Wildlife has launched the first phase of its conservation themed Minecraft project ‘We are the Rangers’, which aims to raise awareness about the issues facing species such as elephants and rhinos.
United for Wildlife (UfW) collaboration has launched the first phase of its conservation themed Minecraft project, ‘We are the Rangers’ which aims to raise awareness among young people about the issues facing species such as elephants and rhinos.
The project aims to engage with young people aged 15-30 to create a Minecraft adventure map based on the African savannah and to use the fun tools within Minecraft to get players involved in thinking about how to develop solutions.
It is inviting submissions via the website until the 26th June, with some of those being selected to be part of the virtual and physical build days. The build day will develop version 1 of the map, which the United for Wildlife team will then take and finalise, before releasing in the weeks following.
Jonathan Baillie, Director of Conservation, Zoological Society of London said: “We’re thrilled to be working on such innovative projects to raise young people’s awareness of the plight of today’s wildlife. Minecraft’s strong community ethos and natural focus on problem solving mean we’re expecting great things from We are the Rangers.”
Naomi Doak, Project Director, United for Wildlife, said: “Working with gaming communities gives us the ability to talk to a new audience where they are, and in forums they already know and engage with. This means the conservation message can be delivered in a fun way – which makes it all the more powerful.”
Peter Jacobs, Digital Programme Manager at The Royal Foundation, said: “Minecraft and the Minecraft community are a great fit for United for Wildlife, and we hope that the young digital maker community feel that the conservation information is supplied in a fun way and they can take the idea and make it theirs as the project develops.”
United for Wildlife is an alliance between seven of the world’s most influential conservation organisations and the Royal Foundation of the Duke and Duchess of Cambridge and Prince Harry.