Summer Give match-funding campaign raises over £500,000 » Charity Digital News

Summer Give match-funding campaign raises over £500,000

The first ever Summer Give campaign took place on the from 1st – 5th June and raised an incredible £527,627 for the 18 charities that participated.

The focus of the Summer Give campaign, a partnership between the Big Give and The Childhood Trust, was to raise money for charities which work with the capitals most disadvantaged children over the school holidays, when vital safety nets such as free school meals and after school clubs disappear.

Over £100,000 was raised in the first 10 minutes of the campaign and 13 out of 18 charities hit their funding target. Online donations were matched by a mix of funding from The Childhood Trust and pledges from the charities own major donors.

Lisa Gagliani, Chief Executive of The Childhood Trust said: “The Childhood Trust are thrilled with the success of the first ever Summer Give. We wanted to test a very specific donor proposition aimed at raising awareness of child poverty vulnerability heightened during school holidays. The public have responded very warmly and generously; the charities themselves stepped up to provide project based solutions to spec and we were delighted to channel our resources to incentivising matched online giving. We will certainly look to scale the Summer Give up in 2016.”

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