In which areas are charities falling behind digitally? (Poll)
Over half of charities are currently lacking “basic digital skills” compared to less than a quarter of SMEs, according to the UK Business Digital Index 2015. But for which digital technology is this knowledge gap most prevalent?
Over half of charities are currently lacking “basic digital skills”, compared to less than a quarter of small and medium sized businesses, according to the UK Business Digital Index 2015 report published by Lloyds bank.
But can we pinpoint this lack of knowledge to a particular digital technology? For which is this knowledge gap most prevalent?
Perhaps not enough charities understand the importance of a strong social media presence, or leave themselves vulnerable to cyber-attacks. There might be a gap of knowledge at board level, or they may be missing out on donations due to an unresponsive website or cumbersome donation process. Perhaps charities are hesitant to embrace cloud technology or shy away from the concept of big data.
We would love to hear your thoughts; where do you think charities are lagging behind when it comes to digital technology? What can the sector do to combat this?
Share your vote with us below and let us know what you think in the comments section!
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