Amnesty International experiments with virtual reality headsets » Charity Digital News

Amnesty International experiments with virtual reality headsets

In a bid to demonstrate to the public the horror of warfare in Syria, Amnesty International is using virtual reality headsets to encourage donations.

Street fundraisers are armed with virtual reality headsets rather than buckets and clipboards, which contain smartphones displaying photos  of the war-torn streets.

Reuben Steains, Amnesty International UK innovations manager, said: “We always thought seeing these immensely affecting images would have a genuinely transformative effect on the person on the street, but the early results have surpassed our expectations. We’ve had a really strong response. In a couple of cases people have been in tears and others have expressed shock and outrage at what they’re seeing in the viewers.”

 

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