Rainbow Trust Children’s Charity develops innovative online toolkit » Charity Digital News

Rainbow Trust Children’s Charity develops innovative online toolkit

Rainbow Trust Children’s Charity has developed an innovative new online toolkit to enable supporters and staff to create their own bespoke, on-brand, promotional materials without the need for lengthy design processes.

Having rebranded in 2014 the charity, based in Leatherhead in Surrey, worked with expert design agency Brand Meadow to develop the industry-leading platform that will allow supporters to create their own marketing materials that are on brand and instantly available. The toolkit has been designed to provide a simple user experience through a set of editable templates that can be tailored to suit the user’s needs. It has been built from scratch to allow absolute flexibility, with each template offering an easy step by step guide.

The toolkit is part of the organisation’s drive for consistency, increased brand awareness and simplicity for its supporters. Each user will be able to select a theme, add an image from a pre-existing selection and insert details about their fundraising event.

Kate O’Neill, Digital Marketing Manager at Rainbow Trust says: “Our new Online Toolkit will allow users to create and edit their own materials with ease, whenever they need them, in minutes. It’s really important that our brand is used consistently to build awareness and to strengthen Rainbow Trust’s image in people’s minds. Building a strong brand leads to increased awareness and ultimately allows us to help more families.”

Allie Walters from Brand Meadow says: “Rainbow Trust came to Brand Meadow looking for a flexible, cost-effective and on-brand solution to creating promotional materials for staff and supporters. At Brand Meadow we aim to ensure consistency of brand across all mediums and the templates we’ve created for the charity help to achieve this. The benefits are immediate with ease of use and removal of costly creative and design time.”

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