One in four Britons donate to DEC Nepal Earthquake Appeal » Charity Digital News

One in four Britons donate to DEC Nepal Earthquake Appeal

New research from the Charities Aid Foundation (CAF) has found that  26% of Britons have made a donation to the Disasters Emergency Committee (DEC) Nepal Earthquake Appeal in the two weeks since it launched.

The opinion poll was carried out by Populus on behalf of CAF just before news of a second earthquake broke earlier this week.  It found that people aged between 25 and 34 were most likely to have made a donation with 32% in that age group having done so.

Overall, cash has been the most common means of giving by nearly a third (32%) of donors, with online channels being used by 30% of donors and text giving by 22% of donors.  18-24 year olds were the most likely to use online donation with 56% of this age group having done so.

Of those who have donated to the Nepal appeal already, television was the most influential media channel with two-fifths (42%) stating that TV coverage most influenced them to donate.  Amongst 18-24 year olds online social networking sites were more influential than television in prompting a donation (31% vs. 16%).

John Low, Chief Executive of the Charities Aid Foundation, which helps people and businesses support the causes they care about, said: “The graphic scenes of devastation from Nepal we have witnessed in the news have been heartbreaking to watch. British people have a proud history of stepping in to help others around the world in a time of need. This research shows that people across the UK are again showing their huge generosity and willingness to support the sterling efforts of charities to support people in need at times of crisis.”

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