Total of 60 million UK donations by Direct Debit in 2014 » Charity Digital News

Total of 60 million UK donations by Direct Debit in 2014

The total number of UK donations made by Direct Debit rose to 60 million in 2014, according to data from Bacs Payment Schemes.

Bacs, which processes Direct Debit in the UK, says that the number of donations made by Direct Debit grew by 2 million in the last year.

The total value of donations through this method amounted to over £1.2 billion, and since 2011 the number of Direct Debits being paid to charity has risen by 11%.

The year-on-year growth was over £40 million for 2014 compared to 2013.

The study gave insight into particular charity sectors that benefited from Direct Debit in the last year, the greatest beneficiaries were those in the environmental sector, where the number of donations grew by 7.1%.

Animal charities received a 5.6% boost, which amounted to a 5% and 6.2% value growth in the last 12 months respectively.

In terms of value growth, housing and charities for the elderly grew the most last year, 9.6% and 9.4% respectively, with the rise in volume of Direct Debit donations of 3.9% and 2.2%.

Bacs’ charity sector specialist, Graham Callaghan, said: “With 60 million donations made by Direct Debit in 2014, generating over £1.2 billion, these figures again underline the popularity and effectiveness of Direct Debit as a way of giving regularly.

We know that automated payments are cost-effective for charities, as they are cheaper to process than the likes of cash and cheques, while they are also easy and convenient for those donating. Converting supporters to Direct Debit also increases retention rates, impacting on long term collection levels.”

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