Half of British men do not donate to charity, says UK Giving report 2014 » Charity Digital News

Half of British men do not donate to charity, says UK Giving report 2014

Around half British men do not donate to charity or support social initiatives in an average month, according to the UK Giving report 2014.

UK Giving says in its annual report that 63% of women are involved with charitable activity in some respect, compared to 52% of men.

Women are also almost twice as likely to donate to a charity shop with over a quarter of female respondents donating four weeks prior to interview, compared to 15% of men.

In terms of age demographics, nearly 60% of those aged between 16 and 24 engaged in no charitable activity in a typical month, whereas over 60% of those aged 45-64 took part in some form of charitable activity.

In total the report estimates that British citizens donated £10.6 billion to charity in 2014.

Despite an association with digital and social media initiatives, people in the 16-24 bracket were more likely to donate via cash than the general trend, two thirds compared to just over half.

John Low, Chief Executive of the Charities Aid Foundation, said: “Britons are inherently generous and it’s great to see so many people continuing to give up their money, their belongings and their time, or sponsoring others to help the causes closest to them.

Charities clearly need to do more to motivate certain groups of society to get involved with charities in their communities, especially younger men.

“Fundraisers such as Movember and Tough Mudder have gone some way in catching the imagination of this group over the last few years, but there is clearly still some way to go.

Many people remain concerned that the money they donate may not be used to best effect, and charities must ensure they are properly communicating the achievements of their work to the people whose funding make it possible.”

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