Shaun the Sheep charity app shoots to number one on iTunes charts » Charity Digital News

Shaun the Sheep charity app shoots to number one on iTunes charts

An app which provides a guide to London and Bristol’s Shaun the Sheep sculpture trails, and donates all of its proceeds to Wallace & Gromit’s Children’s Charity, has shot to the top of the iTunes charts within a day of launch.

The Shaun in the City: Sheep Spotter app gives an all-in-one guide to the 50 individually-decorated Shauns due to go on display in London from Saturday for users of Apple and Android mobile devices, and was developed by Bristol’s Aardman Animations.

The app costs £1.49 to download, and has made the top spot on the Apple iTunes app store for paid apps in less than 24 hours after being released. It was purchased 2,548 times by Thursday of last week.

George Rowe, digital producer at Aardman, commented: “It will be great. If the app keeps up at its current rate, there will be a lot of people downloading and a lot of money raised for the charities.”

Lauren Howard, Brand Manager at Wallace & Gromit’s Grand Appeal, added: “We are delighted that the Shaun in the City Sheep Spotter app has been so popular already. It is a fantastic way to see all the sculptures on both the London and Bristol trails, with lots of additional fun to be had along the way.”

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