22nd Mar 18 Austin Clark
DONATE raises over £50,000 for Battersea Arts Centre in under 3 days
DONATE from the National Funding Scheme has pulled in £50,000 in mobile and online donations to support Battersea Arts Centre after the devastating fire on Friday 13th March.
The flexibility of the digital platform and quick-thinking at both BAC and NFS were integral in the campaigns success.
Key features of the campaign handled by both teams were:
- Immediate and ongoing use of Twitter and social media by both
- Continuous updates on BAC’s DONATE funding page identifying funds raised in real time
- Updates to BBC and other press outlets on campaign momentum
- Awareness raising efforts through Twitter to celebrities and influencers
- Broadcast coverage on TV channel London Live on Sunday 15th (lunchtime news) (see: vimeo.com/122233707 )
- Agreement from South West Trains to announce the campaign codes as trains pass Battersea. Also on SWT Twitter and website
William Makower, founder and Trustee of the National Funding Scheme said: “The original research behind a national mobile donation platform identified that tapping into the immediacy of emotion would be key. The public response from Friday has proved exactly that. We want to show we care and are part of our local community in times such as these and the immediacy and instancy of a dedicated and flexible mobile platform which is free to all charities is key to this.”