Leukaemia CARE unveils new mobile site

The charity looked into the way people accessed its information online, before deciding to introduce a mobile-friendly version of its website to improve the user experience, increase engagement and boost donations.

| 25th Feb 15

A new mobile website, optimised for smartphones and tablets has been launched by national blood cancer support charity, Leukaemia CARE.

The charity looked into the way people accessed its information online, before deciding to introduce a mobile-friendly version of its website to improve the user experience, increase engagement, boost donations and ultimately provide information and support to people in a way that they want it to be presented.

The mobile version of the website, designed and built by Leukaemia CARE’s retained digital agency, Ventutec has the same information from the desktop site, but is easy and quicker to access on the go. Users will be able to call the 24-hour CARE Line, directly from the home page, as well as find a local support group, request free cancer information, book onto a patient conference, sign up to a fundraising event and make a donation.

Until now, the charity’s website has been ‘mobile responsive’, meaning the pages automatically resized depending on the size of the device. This design resulted in the user employing a ‘pinch-pull’ technique to expand the web pages meaning accessing information was awkward, hard to find and difficult to read.

Kayla Maryon, Communications Manager at Leukaemia CARE, said: “The internet is one of the first places many people turn to when they, or a loved one, is diagnosed with a blood cancer. We know that almost half of our web traffic comes from a mobile phone or tablet – a trend set to stay. The new mobile website is part of a broader strategy to expand our online content and improve our digital presence.”

There will be further additions and updates to the site in the coming months including more patient information, a new-look donation page and re-designed disease-type fact sheets.

Matt Lloyd, Director at Ventutec, said: “Having a mobile friendly website will continue to increase in importance; not just for better usability for visitors but for search engine visibility and digital presence. We are seeing a lot of brands request a mobile site as they identify a shift in trend towards the way people are requesting and using information online.

“Accessibility for the invaluable information provided by Leukaemia CARE should be a seamless experience on any device and seeing the charity react to the demands of their audience highlights the quality of service they provide. We are honoured to be working with and supporting the charity as they expand further with their digital activities.”