Smaller charities increasingly turning to CRM » Charity Digital News

Smaller charities increasingly turning to CRM

Smaller nonprofits are turning to CRM in record numbers as they look to enhance their 2015 fundraising, according to Blackbaud. The software and services firm saw 16 smaller charities choose eTapestry, its cloud-based CRM platform designed for smaller not-for-profits (NFPs) in December alone.

There are now over 170 eTapestry users in the UK. The new users include Cinnamon Network, the award-winning network that helps local churches to serve the people most at need in their communities. Cinnamon Network needed a CRM database to manage both its fundraising income and grant giving programmes.

Alex Lloyd Davies, Cinnamon Network Communications Leader, said: “As a virtual network, we all work remotely, so a cloud-based CRM database was essential. We also needed a customisable database to integrate with our website and are planning to use one of the DIY web forms in eTapestry as an online application for small grants. eTapestry offered everything we needed and we can’t wait to get started with it.” 

eTapestry has a varied suite of features designed to assist smaller charities improve fundraising and supporter engagement.

Pauline Broomhead, Chief Executive of the Foundation for Social Improvement (FSI), said: “CRM databases have traditionally been the preserve of larger NFPs, with smaller charities relying on spreadsheets to manage relationships with supporters. But, there are options available now that are not only highly effective and easy-to-use, but also very affordable. Such databases are invaluable to a smaller charity and it’s encouraging to see so many charities alert to what can be achieved with CRM.”

Blackbaud Europe’s General Manager, Core Markets, Elliot Gowans, said: “We know how valuable CRM can be to smaller not-for-profits, so are delighted to help so many enhance their fundraising and supporter engagement with eTapestry. Data is arguably the most powerful fundraising asset a not-for-profit has, so to help them maximise that potential is rewarding indeed. We wish all our new users the very best of luck with their fundraising in 2015 and beyond.”

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