The advantages of using custom web and IT solutions (Guest Post)

When it comes to IT and web solutions, should you settle for off-the-shelf or spring for industry-specific? David Hallett, CEO of Xperedon, shares his knowledge.

| 27th Jan 15

david xperedon

David Hallett is CEO of Xperedon, a fundraising organisation whose unique platform is designed to boost fundraising and remove overheads. 

As a charity are you getting the most out of your digital fundraising and web experience?

Despite the availability of off-the-shelf solutions and non-industry-specific products, many of the charities I encounter in my day-to-day are now looking to improve their performance online in terms of fundraising activity, commerce and Customer Relationship Management and the investment they are making.

Initially off-the-shelf web solutions can seem like a sensible option, offering simplicity and a ready-made package. In my experience from the world of business, however, custom IT solutions always end up being a much better choice. This is manifested in terms of costs, delivery times and ongoing maintenance but most importantly in terms of “fitting” the business and its work processes together to meet the needs of customers across multiple channels.

Off-the-shelf solutions always result in a compromise while industry-specific and purpose-built systems based on a detailed understanding of an organisation’s goals and requirements frees up the client to do all sorts of other things. This includes improved day-to-day business management, as well as time for innovation, strategy and forward planning; and ultimately this investment offers better long-term satisfaction, and will lead to a good return on investment. Studies also show a connection between investments in sophisticated industry-specific IT and increased business effectiveness and client satisfaction.

In the increasingly competitive marketplace for charities, many of the world’s leading non-profits are waking up to the need for industry-specific solutions for their fundraising, communications and engagement needs, such as those that we provide at Xperedon.

What’s more, the development of your own web solutions with all your fundraising tools, payment processing, data and Customer Relationship Management (CRM) rolled into one convenient cloud-based location can be delivered a lot more easily than you think.

Your own high-tech specialised web fundraising solution can be developed and installed to work for your organisation and your organisation alone within an agreed time frame, empowering you to drive your charity forward. These solutions offer the flexibility and performance needed for any ambitious fundraising CEO who wants to meet the demands of the new digital economy. All with a reliable expert partner permanently on hand to ease all your pain-points as and when they arise and help you handle your ambitious plans for the future.

Imagine a secure, flexible, and user-friendly cloud-based system that manages all your donation processing, e-commerce, subscriptions, memberships management, blogs, news updates, video updates, project fundraising, ticket sales, sponsorship appeals, real-time alerts and social media engagement and has been developed specifically for your organisation.

A purpose-built system offering reduced and shared costs and a single point of administration online can give your organisation the confidence and freedom of mind to meet the challenges of the future. Fortunately this industry-specific and trusted solution does exist via Xperedon and is readily available to go to work for you.

Any forward-thinking charity, social business or other fundraising organisation can benefit from this engine, the substantial investment, development and robustness behind it, and discover the value that it delivers.