Swipe and donate: Cancer Research UK rolls out contactless donations » Charity Digital News

Swipe and donate: Cancer Research UK rolls out contactless donations

From 30th January until World Cancer Day on 4th February, Cancer Research UK will accept contactless card donations via four of its shop windows in Kensington, Guildford, Marylebone and Brighton.

All shoppers need to do to donate £2 is tap their contactless card on the window, after which an interactive screen will show the donator the positive impact their donation will have.

Paul Clarke director of innovation at Cancer Research UK said: “We are excited to be premiering this world-first use of contactless giving technology in four of our shop windows. Cancer Research UK does not receive any government funding for our vital research so rely on the generosity of the public.”

“This collaboration is a great example of how we can leverage both existing and emerging technology along with consumer behaviour to deliver an innovative new way for Cancer Research UK to raise funding.”

The technology was devised in collaboration with Clear Channel and Mediacom.

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  • robichris

    World Cancer day is February 4th 2015.

  • RebeccaHorsley

    Ah yes – thanks for spotting that! :)