What’s the best way to learn digital marketing? » Charity Digital News

What’s the best way to learn digital marketing?

idmcdnMarketing is evolving and marketers in the charity sector need to keep up to date, but how do you learn what’s important and ensure you have the necessary skills to add value to your organisation?

Imagine if 2015 could be the year that you consolidate your marketing experience with a professional qualification that will give you the confidence to take the next step in your career.

Stand out with a professional qualification that provides independent proof of your knowledge and experience and is recognised by employers around the world. The Institute of Direct and Digital Marketing is offering readers of Charity Digital News 10% off the normal price on their range of digital marketing qualifications – and 17%off their flagship Professional Diploma in Digital Marketing.

Hundreds of professional marketers working in not-for-profit organisations around the world have chosen to study for a professional qualification with the Institute of Direct and Digital Marketing. The IDM is the UK’s only government – approved Institute for the professional development of direct and digital marketers. The IDM courses are taught by expert-practitioner tutors who are able to share their real-life case studies and experience.

Study the IDM’s flagship course, the Professional Diploma in Digital Marketing, and you will cover all aspects of creating a marketing strategy, gain an understanding of digital marketing channels and learn how to implement effective campaigns. The Professional Diploma in Digital Marketing will give you an understanding of new and emerging digital marketing channels, as well as the confidence to plan and implement an effective marketing strategy. This 12 month course will give you a range of highly practical skills that you are able to use immediately.

The IDM is offering you the chance to study for the Professional Diploma in Digital Marketing online at 17% off the list price (*Subject to available places) until the end of January, 2015.

The IDM also have a range of other courses available for you to study ranging from Post Graduate Diplomas in Direct and Digital Marketing, to the Professional Certificate in Email Marketing, Professional Certificate in Social Media and the Award in Digital Copywriting. IDM courses can be studied online or face-to-face in London.

Visit the IDM’s website to take advantage of this offer and secure your place, or contact Alvin on 0207 173 5835.

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  • Simon Stocker

    I have been looking at the Google designed course run by ‘Squared Online’. This is a six months’ course at around £1400, with a charity discount. It seems to be aimed mainly at commercial digital marketeers. However they have told me it is also relevant to the third sector. Would it be better to do the IDM Online course instead? Has anyone had experience of either course? If so, your comments would be appreciated.

    • Hayley

      Hi Simon,
      I recently completed the IDM certificate in Social Media Marketing, it was a great way for me to up-skill (I have been a Marketing Manager for two years). I really enjoyed participating in the course, the virtual campus was easy to use and if I missed a class online it was really easy to catch up. The content was engaging and innovative and particular my Tutor (Jen) was awesome.
      In the forums, there were a few others from the charitable sectors and everyone seemed to have really varied and interesting jobs, I am pretty sure they all enjoyed the course aswell as comments were always really positive and everyone seemed willing to help and get involved. There were some really interesting topics, particularly on content marketing and crisis management which are valuable regardless of sector and obviously creating strategy and planning.
      If you have any questions, I would be happy to answer them. Good luck and I hope you find the right course for you!

      • Hi both! Came across this thread while reading another article. I’m actually doing the online IDM course now Hayley. Handed in my assignment yesterday! Simon, send me a message if you want to know more. There are some issues but on the whole I recommend the course. Like Hayley says, the content is fresh and accessible, great tutor (mine is Aiden but I know Jen too) and the support is excellent. My email is mtiritas69@gmail.com and twitter @tiritasocial.