How to revamp your charity’s email newsletter design

An email newsletter provides a great way for charities to reach out to their supporters, boost donations, promote events and drive traffic to their main websites. Here are ten top tips to make sure your email newsletter doesn’t get lost among the masses.

| 13th Jan 15
Email marketing

An email newsletter provides a great way for charities to reach out to their supporters, boost donations, promote events and drive traffic to their main websites.

Here are ten top tips to make sure your email newsletter doesn’t get lost among the masses:

  1. Choose an email service provider which offers well-designed templates which can be easily customised
  2. Choose a clean template design, and consider a responsive option for mobile devices
  3. Make your brand clear on the template and include your logo at the top
  4. List your content in order of importance, highest at the top
  5. Use high quality images to catch the readers eye, but don’t overdo it
  6. Include a small blurb about your charity’s aims and link back to your website
  7. Include social sharing links, giving readers the chance to share your stories online
  8. Add links to your charity’s social media to help grow your online presence
  9. Include a prominent donate button
  10. Give readers the option to unsubscribe, even if it’s a small note at the bottom.