Are small charities failing to keep up with the latest giving trends?
According to new research from payment processing specialist Charity Checkout, 71% of charities do not accept donations via their own website.
According to new research from payment processing specialist Charity Checkout, 71% of charities do not accept donations via their own website. This research was conducted over two years and 5,214 charities were surveyed.
Founder Chester Mojay-Sinclare said: “Whilst the majority of local charities are do not accept credit and debit card payments online, large charities are investing more in technology year on year. We must reduce the technical and financial barriers to payment processing for smaller not for profits, or it will not be too long until we start to lose our local community based charities entirely.”
Charity Checkout states that its goal is to make online payments accessible to all good causes. Over 55% of its charity clients are new to online fundraising and more than 75% have previously never offered regular giving via their website.
Mojay-Sinclare contends that local charities can no longer rely on donations in cash and cheques alone, as this generation of donors is dying out. A recent report by payments association Apacs states that, by 2015 the number of payments made by cash in the UK will be overtaken by other methods of paying. These changes signal a step change in the way we give, which small charities need to be well prepared for.
One small charity that has recently embraced online giving is Harrison’s Fund, a charity working to find a cure for Duchenne Muscular Dystrophy. Since offering the options of credit and debit card processing in October 2012, the charity’s online giving has grown from nothing to over £10,000 a month.
The charity’s founder, Alex Smith, said: “We have seen a sharp increase in the number and value of donations being made to the charity over the last year. Since investing in online fundraising with Charity Checkout we have experienced a wave of support for the charity, which has begun to spread virally across the internet. This new found funding will enable us to fund even more research to stop Duchenne.”
The average online donation has grown by 32% over three years to £69.70, whilst the number of gifts is also up. With everything changing so fast, what will happen if the majority of smaller charities remain reliant on old fashioned giving methods?
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