1st Feb 18 Austin Clark
Marie Curie launches new website
Marie Curie launched its new website, which has been developed over the last nine months by the charity’s internal digital team and represents the first “significant enhancement” to be delivered under the charity’s new digital strategy.
The site development has relied on extensive user research and feedback; the site features new navigation functions and streamlined services to improve user accessibility to data.
It has been launched on a new content management system which will allow quicker edits and updates, which is in line with the charity’s “mobile first” policy.
The charity says that this reflects the variety of devices and locations at which people access Marie Curie’s services. Changes also include improved donation services for mobile and tablet devices with a reformed layout for improved compatibility.
Claire Hazle, Head of Digital at Marie Curie, said: “This is a very exciting time for Marie Curie as we embark on our ambitious five-year strategy, and particularly our digital journey as a core element of this.
“Engaging with our supporters and stakeholders through digital platforms and multichannel communications is key for us if we’re to achieve the goals set out in the strategy.
“But the work doesn’t stop here; the website has a continual programme of improvement to ensure it continues to meet everyone’s needs.
“The introduction of the new features, easier navigation and the new look and feel will not only improve the user journey but make the website much more helpful for those looking for support through terminal illness.”
This overhaul represents the first phase of development for the website, with further regular phases planned in the future.