23rd Feb 18 Austin Clark
British Heart Foundation revamps website as part of digital-first approach
The British Heart Foundation has teamed up with Precedent as part of its plans to overhaul its digital assets and lay the foundations for the charity’s five-year growth plan.
The new website is designed to drive engagement with heart patients and supporters, convert users into fundraisers and donors, and deliver a suite of online tools designed to boost fundraising and donations. It features a new design with the potential to personalise content to ensure visitors get the most from every visit. BHF has also unveiled a new mobile site, making it easier for visitors to connect from mobile and tablet devices.
Social media is another new focus for the BHF website. Those looking to take part in events can now register online and manage their account in a seamless user experience. Fundraisers will be able to compete with one another and manage the event more easily.
Lindsay Herbert, global head of digital at Precedent, said: “The first thing you’ll notice when visiting the new website is that it has been radically de-cluttered. The focus is now firmly back on the person visiting the site rather than organisational structures – everything around the site is dedicated to supporting and elevating the user experience.”
Chris Thorn, head of digital at the BHF said: “Scalability is key to match our strategic ambition for growth, and we now have a platform that gives us the flexibility and tools to grow a digital-first approach within the organisation. The launch [of the site] is just the beginning of our digital journey. After launch we will be working with Precedent to deploy new features to the site, as testing with our visitors’ reveals new opportunities to improve what we do.”
BHF’s CEO Simon Gillespie shares his thoughts on the new site: “We are so pleased to finally be able to share our new website with you. We have been working hard for the last two years to ensure that we continue to be a vital source of information for those living and effected by heart disease but with great improvements to the usability to the site.”