Children’s hospice charity launches new website

| 21st Nov 14

East Anglia’s Children’s Hospices (EACH) has launched a new website as it embarks on a £10 million capital appeal to build a new hospice.

The new site was designed through close working with multi-award-winning digital, creative and technical marketing agency, Itineris Ltd. It is fully responsive, has improved functionality and speed to allow for a better user experience.

The charity was keen to ensure its well-established brand, with specific fonts, graphics and design, was replicated online.

Simon Hempsall, EACH Head of Marketing and Communications, said: “We wanted to design a website that focused on the families who need our services rather than just highlighting our fundraising efforts. Fundraising is obviously vital to us, however the site was designed to have our children, young people and families at the heart of it.”

“We’re aware the way people access the internet is changing quickly, and close to 40% of the people who visit do so from a mobile device. This new site’s functionality reflects this ever changing environment and gives us a responsive layout and vastly improved speed.”

“The project comes just as we launch our £10 million capital appeal to fund a purpose-built hospice, right in the heart of Norfolk. This online tool will be invaluable as we embark on our campaign.”