#SmokeThis campaign gives two fingers to the tobacco industry

| 14th Nov 14

In a public attack on the tobacco industry, Cancer Research UK is asking its social media followers to take a photo of themselves with two fingers up as part of its #SmokeThis campaign.

The charity hopes that at least 100,000 young people with uploads selfies.

The campaign was created by agency Livity and backed by celebrities who appear in a video, hosted on SBTV’s YouTube channel, outlining the reasons why young people should “think about” ethical issues with the tobacco industry.

Abigail Brown, head of health marketing, at Cancer Research UK, said: “We hope the campaign is a catalyst for a strong sense of collective empowerment amongst our young people in the face of a corporate juggernaut.”