21st Feb 18 Chloe Green
Charity Digital News recently caught up with Damian Simor, founder of GivetoView, an innovative platform which enables fundraisers to raise money through sharing their videos.
Tell us a bit about the GivetoView platform
As the name suggests, givetoview.com enables people to raise money for charity by making and sharing videos. Make a video, share it with your friends and family and get them to watch it in return for a donation to a charity of your choice. That’s it! It couldn’t be quicker or easier to do and the creative possibilities are endless.
What sets GivetoView apart from other fundraising platforms?
This makes fundraising more fun and more accessible. People who wouldn’t normally get involved in traditional fundraising activities now have a new way to get participate, leading to greater engagement and more money for good causes. Active fundraisers now have a new tool to top up their totals. People with large online followings, including celebrities, can raise money for the causes they care about in a way that really suits their skills and takes up very little of their time.
Are there any particular features fundraisers can benefit from?
The clever bit of tech is called the pause point. This enables the fundraiser to decide where in their video they ask for their donation, enabling them to introduce their clip and explain why the cause they’re raising money is important before any money changes hands. This is a unique innovation and a key part of the site’s appeal
Which charities are already involved?
Members of givetoview.com include BBC Children In Need, Macmillan Cancer Support, Save The Children, The Big Issue and Medecins Sans Frontieres. They, and many others, are excited about having a fundraising platform that maximises the potential of social media.