Penny for London: revolutionising the way we give to charity
The Mayor of London, Boris Johnson, has unveiled ‘Penny for London’, a revolution in charitable giving which harnesses the huge potential of contactless payments.
The Mayor of London, Boris Johnson, has unveiled ‘Penny for London’ – a revolution in charitable giving which is set to transform the lives of young Londoners from disadvantaged backgrounds all over the capital.
The new scheme, devised by the Mayor’s Fund for London, marks a step change in how we donate to charity, harnessing the huge potential of contactless payments.
By registering their contactless debit or credit card, Londoners can donate one penny, or more, every day they travel on London Underground, bus, tram, DLR, London Overground, and National Rail services that accept Oyster.
Launching the scheme at London Bridge Underground Station, the Mayor of London, Boris Johnson said: “Penny for London is a big, bold idea that will revolutionise the way we give to charity. The latest contactless technology is going to help transform the lives of thousands of young people across the capital. Enabling people travelling around the city to pool their pennies could potentially add up to hundreds of thousands of pounds. And the best thing about it is just how simple it is. Just sign up and tap in!”
The system is powered by Barclaycard which has led the way in contactless technology since introducing it to the UK in 2007. Barclaycard played a key role helping Transport for London establish contactless payments across its transport network and has both funded and developed the innovative micro-donation back-office technology that makes Penny for London possible.
Paulette Rowe, Managing Director of Barclaycard’s Global Payment Acceptance division and Chair of the Mayor’s Fund for London, said: “The Mayor’s Fund for London and Barclaycard have worked closely together over the past year to bring this fantastic initiative to life. In a world-first, Barclaycard designed the new contactless payment system to make the process of giving to charity as quick and easy as possible. We hope all of London will get behind the Penny for London scheme as these small donations will help make a big change to young people’s lives.”
Contactless cardholders can opt-in via the Penny for London mobile site or website.