Anti-bullying charity launches social media fundraising campaign

| 28th Oct 14

A new social media fundraising campaign is being launched by anti-bullying charity Ditch the Label, focuses on setting challenges and dares, and encouraging people to push themselves and face their fears.

Developed by Independents United, a London-based marketing agency, the concept involves the user devising their own dares, graded according to difficulty level, and then sharing them across Facebook, Twitter, Instagram or YouTube.

Friends will then be encouraged to vote for the dares they would like the user to do the most along with a donation. The user completes the dare with the most votes.

Liam Hackett, founder of Ditch the Label said: “We wanted to come up with an innovative fundraising campaign idea that engaged with our key audience on the platforms they use most regularly in a fun and challenging way. Part of the idea is about encouraging people to face their fears and things that they find particularly challenging.”