Philips unveils breast cancer care app

| 27th Oct 14

Philips and charity Breast Cancer Care have teamed up to launch a new interactive mobile app designed to check for symptoms of breast cancer.

The app’s developers hope it will aid the process of self-examination with clear and easy-to-follow steps. Creators also hope it will boost education surrounding breast cancer, tapping into the mobile generation.

Dr Emma Pennery, clinical director of Breast Cancer Care said: “Whatever your age, size or shape, it’s important to take care of your breasts. Getting to know how your breasts look and feel, so you know what is normal for you, is an essential part of caring for your body.

“Around two thirds of breast cancers are found by the patient, so it’s important to notice any unusual changes and report them to your doctor without delay.”

Early detection and diagnosis “can save lives and could lead to better treatment outcomes”, said Philips, as around 55.000 people in the UK are diagnosed with breast cancer every year.

Alwena Hall, marketing manager for Philips Healthcare UK said that the app makes it easier to check for symptoms on a regular basis “to help protect breast health.”

“We’re committed to redesigning the way healthcare is delivered in the UK to improve patient experience and outcomes,” she added.

The free app is available on Apple, Android and Windows phones and tablets.