Charity asks donors to save a life and take a #Skulfie

| 24th Oct 14

A new campaign has been launched by the UK’s leading organ donation charity, Live Life Give Life, which aims to raise awareness of donation, remember those who donated, and celebrate those who are only living because of donations.

The campaign ‘The Day of the Living’ takes inspiration from the Mexican festival The Day of the Dead, in which ancestors are remembered with a vibrant and colourful festival.

The charity is encouraging people to take selfies with face painted sugar skulls and share and tag with #Skulfie, along with the text donation SKUL14 £3 to 70070.