Marie Curie charity wins two digital awards
The charity collected gold in the Best Use of Digital in the Charity, NGO or NFP sector category, and bronze in the Best Digital Communication as Part of an Integrated Campaign category.
Marie Curie, a charity caring for terminally ill people, has won two accolades at the 2014 Digital Impact Awards.
The awards, now in their fifth year, celebrate digital stakeholder engagement at its finest.
The Marie Curie team were the winners of two awards for their work in the digital space. They collected gold in the Best Use of Digital in the Charity, NGO or NFP sector category, and bronze in the Best Digital Communication as Part of an Integrated Campaign category.
The gold award recognised Marie Curie’s ground-breaking new web application that enables volunteers to sign up to take part in street collections. The judges particularly highlighted the simplicity of the design, which is uncluttered and responsive so that the user’s experience is maintained across any device.
Search logic and Google mapping make the three-step sign-up process as straightforward as possible which also triggers a multi-channel communications journey, signalling a step change in the way that the charity engages with its volunteers. The web app has also significantly reduced the administration involved by each community fundraiser in managing a street collection from three weeks to just two days.
Claire Hazle, Head of Digital at Marie Curie, said:
“To have the work of our Digital, Fundraising and Communications teams recognised at such a prestigious awards ceremony is a testament to all the fantastic work they’ve done over the past twelve months.
“This is a very exciting time at Marie Curie; we’re now embarking on our brand new five-year strategy in which digital plays a pivotal role. Engaging with our supporters and stakeholders through digital platforms and multichannel communications is key for us if we’re to achieve the very ambitious goals set out in the strategy.
“Gaining external recognition at an event such as the Digital Impact Awards is a fantastic reflection of the hard work that our teams are putting into delivering our ambitious digital transformation programme.”