Could #WakeUpCall be the new #IceBucketChallenge?

Since the explosion of the Ice Bucket Challenge earlier this year, we’ve all been wondering what the next viral fundraising campaign will be. Could the Wake Up Call raising money for Unicef be the answer?

| 7th Oct 14

Since the explosion of the #IceBucketChallenge earlier this year, which raised £7 million for the Motor Neurone Disease Association by mid-September in Britain alone, we’ve all been wondering what the next viral fundraising campaign will be.

It looks like the question on everyone’s mind has been answered by the #WakeUpCall campaign, which involves celebrities posting photos of themselves having just woken up, along with a donation to Unicef.

The campaign is also reminiscent of the #NoMakeUpSelfie, which raised millions of pounds for Cancer Research UK.

Unicef UK Ambassador Jemima Khan launched the campaign, which has seen celebs such as Claudia Winkleman and Stephen Fry jump on the bandwagon and nominate friends to publish similar pictures.

Money donated during the campaign will go to Unicef Syria Emergency Fund.