LinkedIn users most charitable, survey reveals

| 23rd Sep 14

According to a recent Survey Monkey Audience poll of over 1,000 US adults who identify themselves as regular social media users, nearly 46% said they hear about charity initiatives most often through social media, beating TV and word-of-mouth campaigns.

According to the survey data, nearly 64% of users said they’ve donated $100 or more to charitable causes in the last year. Only 6.5% said they didn’t donate to charity.

LinkedIn users are the most charitable with over 70% saying they’ve donated $100 or more in the past year. They also appear to be the most charitable with their time, with less than 21% of users investing no time in causes in the last year, and nearly 49% of users who invested more than 10 hours. This is probably due to the fact that 55% of its users are aged 35+, and nearly 40% have a household income of $100,000 or more, according to data from Quantcast.

However, LinkedIn was not a good platform for sharing charitable initiatives; over 92% have never found out about a charitable cause or been incentivised to donate through LinkedIn.