#hiddenfundraising campaign raises £2,000 for 40 charities

The campaign, created by digital agency iProspect Manchester, saw over 100 golden cash-filled tickets hidden throughout the city and was promoted on social media.

| 15th Sep 14

Last week, Easy Fundraising launched an innovative campaign, #hiddenfundraising which has seen a total of £2,000 donated to 40 charities chosen by the public.

The campaign, created by digital agency iProspect Manchester, saw over 100 golden cash-filled tickets hidden throughout the city.

Using the hashtag #hiddenfundraising, daily clues and teaser photographs were released to the public. People who found the letters were encouraged to tweet a selfie with the voucher, worth either £10, £20, £30 or £50, stating which charity they were donating to.

Nikki Hoffman, executive director at Genesis Breast Cancer Prevention, said: “We were delighted to be involved in this innovative campaign. Every penny we receive will go towards building a future without breast cancer, so thank you to the people who nominated us and Easyfundraising for their donations.”

Caroline Adams, head of marketing at Easyfundraising UK, said: “We wanted this campaign to highlight how easy it can be to donate to charities and causes that are important to you, without a penny leaving your pocket – that’s what easyfundraising.org.uk is all about.”