Alzheimer’s Society and LIDA unveil new integrated campaign
The ‘Staying Connected’ campaign offers a free practical kit to those affected by dementia, which will be promoted through outdoor posters and digital channels.
Digital and direct marketing specialists, LIDA, has launched an integrated campaign for Alzheimer’s Society (AS), to increase the acquisition of new donors and grow its supporter base.
The ‘Staying Connected’ campaign offers a free practical kit to those affected by dementia, which will be promoted through outdoor posters and digital channels. The pack contains practical advice and services that can help people stay connected for longer such as: information about dementia and Alzheimer’s Society, tips for supporting someone with the disease, a guide to the support services available to you and a useful fridge magnet and pen to help you plan your week with your loved one in mind.
Nicky Bullard, Executive Creative Director at LIDA said: “Dementia can be a condition that disconnects you from your partner, your family, society and yourself. We have created the Staying Connected kit to help those people affected by dementia stay connected for as long as possible, promoting the excellent advice and services offered by the Society.”