5 need-to-know social media stats for nonprofits

Check out these 5 social media statistics which will help your charity understand exactly how to optimise content to see better engagement across all social media channels.

| 29th Aug 14

In order to communicate effectively with your audience, you need to have some insight into which social media sites they are using.

Check out these 5 social media statistics which will help your charity understand exactly how to optimise content to see better engagement across all social media channels.

1. 38% of Internet users access social media through mobile

2. 23% of Twitter users earn under $30,000 per year

3. 54% of millennials use LinkedIn to read industry news. This is the top reason under 35s logged on to the site

4. 76% of Tumblr and 74% of Instagram users are teenagers

5. Snapchat’s user base has grown 67% over the last 6 months.