US charity hijacks Tinder for those looking for puppy love » Charity Digital News

US charity hijacks Tinder for those looking for puppy love

US charity Social Tees Animal Rescue has teamed up with the Barn at BBH to launch a new social campaign hijacking popular dating app Tinder in a bid to raise awareness about pet adoption and the 7.6 million dogs sent to animal shelters yearly in the US.

Renowned for its ‘swipe left’ or ‘swipe right’ feature, the charity hopes that some of the 10 million users browsing through Tinder daily looking for a date will fall for a dog instead and want to adopt one.

There is also an option to foster a dog for two weeks, since BBH recognises that Tinder users are perhaps not looking for a long term commitment!

Since its launch on July 31st, it received over 1,500 matches in the first 24 hours. Check out the video below!

 

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  • Mike Bright

    Interesting, as Amnesty International did the same thing with Tinder, but for womens rights. http://bit.ly/1va0aa0