Equal World Foundation launches first ever charity TV shopping channel

Steve Bennett, trustee of Equal World Foundation, said: “I believe that profit-with-purpose ventures such as this demonstrate an exciting new approach to charity which will dramatically increase impact.”

| 25th Jul 14

UK charity Equal World Foundation has launched the world’s first ever profit-with-purpose TV shopping channel, Equal World TV.

Equal World TV will be a global first of a wholly charity-owned TV shopping channel that provides a route to market for social enterprises across the planet as well as providing a retail platform for mainstream goods with all profits being utilised by the Equal World Foundation to further its mission.

Steve Bennett, trustee of Equal World Foundation, said: “By the foundation establishing a direct response TV presence in over 10 million homes across the UK, it can develop its own significant revenue streams which can be devoted to its mission. I believe that profit-with-purpose ventures such as this demonstrate an exciting new approach to charity which will dramatically increase impact.”

The Equal World TV shopping channel will launches on Sky channel 652.