One World and Do-it launch ground-breaking volunteering app

| 9th Jul 14

One World and Do-it have launched a new web app which uses cutting-edge technology to suggest volunteering opportunities tailored to each user’s specific interests, skills, availability and location. Supported by the UK Cabinet Office, the app is expected to unlock millions of pounds of volunteering potential across the UK.

The web app works by learning users’ interests as they browse the web and then suggesting relevant volunteering opportunities from Do-it’s database of tens of thousands of volunteering opportunities from organisations all over the UK.

One World’s Executive Director, Mike Yates, says: “This exciting new innovation will empower thousands of people to get involved in their communities, delivering opportunities which match their skills and interests with the organisations they want to support. We’re taking advantage of new technologies, online browsing habits, and even advertising techniques to get people the information they need, at the moment they’re open to it, so they can get out into their communities and make a difference.”

Jamie Ward-Smith, founder and CEO of ivo, the charity behind the Do-it platform, says: “This is an innovative development that takes the time to understand what people are interested in based on their net browsing habits, helping potential volunteers to identify opportunities that they might not have otherwise thought about. We’re excited to be working with OneWorld on it and see big potential for this to engage a whole new audience, especially when we launch our micro volunteering offer later in the year.”