23rd Feb 18 Austin Clark
#WhatWouldYouMiss campaign saves young blind club
A social media campaign to save the young blind club in Dorset has been a massive success, reaching its £12,000 target with just four days to go.
The club, which supports working-age blind and visually impaired people, faced closure. Dorset Blind Association launched a campaign on social media asking people to post photos under the caption #WhatWouldYouMiss, letting people know what you would miss if you lost your sight.
Respondents then posted their responses to Facebook and Twitter. The campaign gained massive support from the public, other charities and celebrities.
Jaya, Fundraising Manager at the Dorset Blind Association, said: “We have been delighted by the response of the public and business and, above all, are relieved to be able to continue the great work of the club, which provides a support network for visually impaired people of working age. This club has truly changed lives, giving confidence, skills and emotional support to working-age people with sight-loss. Members learn independence and skills through training and volunteering, gaining employability. This reduces the reliance on local health and social care services that cost public money.”