Long Reads / 98% of US charities on social media, study finds

98% of US charities on social media, study finds

According to new data from the University of Massachusetts Dartmouth Center for Marketing Research, 98% of charities and nonprofits in the US are active on at least one social media site.

| 26th Jun 14

Long Reads

According to new data from the University of Massachusetts Dartmouth Center for Marketing Research, 98% of charities and nonprofits in the US are active on at least one social media site.

YouTube (97%), Facebook (92%) and Twitter (86%) were most favoured. Pinterest (72%) and LinkedIn (57%) were also found to be popular in the study.

Surprisingly, 9% of charities use Snapchat compared to 3% using Tumblr.

71% of those surveyed said that social media was useful for fundraising campaigns.