Smaller charities outstrip larger charities in Gift Aid Return Rate » Charity Digital News

Smaller charities outstrip larger charities in Gift Aid Return Rate

According to Gift Aid solutions provider BMcAzurri, small independent charities are claiming Gift Aid on up to 50% of purchases compared to the 20-30% typically claimed by larger organisations. 

Willowbrook Hospice is a small independent charity, which is now claiming Gift Aid on up to 50% of purchases made across their stores.This success has been achieved not only by the implementation of a Gift Aid solution specifically designed for the charity sector, but by also appointing a Gift Aid Co-ordinator to oversee and train volunteers on how to approach the subject of Gift Aid donations in store.

Carol Varey, Trading Company Manager at Willowbrook Hospice said: “I think many charities fail to grasp just how crucial a role Gift Aid plays, so appointing a Gift Aid co-ordinator was a reflection of our commitment to ensuring that we really maximised it’s potential throughout the organisation. Our latest reports show that this continued focus is having a huge impact on our ability to maximise our own income-generating efforts.” 

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