5 tips for better donor data

When it comes to data, taking a more in-depth approach can reveal a wealth of information that will help your charity better analyse its donation situation.

Here are 5 simple steps to achieve better donor data:

  1. Identify key information. Look at the groups of donors your charity is engaging, such as recurring donors, one-off donors or those who give at a certain time of year.
  2. Calculate and measure. Find out your donor retention rates.
  3. Pick that data apart. Ask questions. Look at how donor retention rates compare with previous years.
  4. Be strategic. Now you know the strengths and weaknesses of your charity, so turn this knowledge into an effective donation campaign.
  5. Document. Record your findings in a spreadsheet and back up your work. It’ll be a great reference for future campaigns.



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