Homeless charity creates powerful animated videos with help from Orchid Digital

| 6th Jun 14

Homeless charity Step by Step has joined forces with video marketing agency Orchid Digital to create a series of Avatar Animations for its ‘Turn a Life Around’ digital campaign.

The short videos are designed to help raise awareness of the issues that can lead to young people becoming homeless. The charity was keen to find something unique that would stand out from other video based campaigns and that could work within budget.

Helen Pritchard, Owner of Orchid Digital said: “We felt using real stories with Avatars based on real people would make the videos authentic and powerful.”

Sandy Fitzgerald, Step by Step’s fundraising and marketing manager, said: “The original idea came to me when I was talking to a colleague about how our clients have the greatest impact on potential supporters when they have the opportunity to tell their stories in their own words and Orchid Digital has done a fantastic job to bring those stories to life for us, using their significant experience of video production for charities to create something that reflects the heart of what we do.  We are hoping this campaign will raise £20,000 during the next year.  This will contribute to training services which enable young people to go out to find work or college placements.”