Video is top social media tool among leading charities » Charity Digital News

Video is top social media tool among leading charities

According to a new study,Picture This: Top Charities Master Social Media Emphasising the Visual’, video is the tool of choice for charities communicating with their supporters, with 97% using some type of video to help inspire their audience.

Video is an extremely effective tool for raising awareness; videos are more likely to be shared on social media sites and have the potential to go viral.

The study also found that 98% of charities are using at least one form of social media, although only 72% have a written social media policy for employees.  72% have boards on Pinterest and 50% are posting on Instagram.

Click here for the full report.

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