21st Feb 18 Austin Clark
Willen Hospice boosts efficiency with Access
Willen Hospice has implemented a new CRM system, Access thankQ, to better support its marketing and fundraising activities.
The charity’s ability to report on its old system took up to three days, now with Access reports can be generated instantly and accurately. Direct support is now available which gets rid of any down-time or waiting times between support queries.
Dulcie Stewart, the charity’s marketing & digital fundraiser, said: “With thankQ’s database we’ll become more intelligent with our audiences. Previously we had a tendency to be a little less tactical when it came to marketing activities, but with the range of fields in the database we can extend the specific details to our community and welcome much more relevant information and potential for a more direct engagement plan.”
The charity also has plans to develop an online recruitment phase.