21st Feb 18 Austin Clark
Save the Children launches #Vlog4Good to engage YouTube community
#Vlog4Good puts social media at the forefront of the charity’s strategy for engaging digital audiences, giving applicants just one minute to explain why they should be the new face of its UK YouTube channel.
In a first of its kind for the charity sector, Save the Children is seeking a new face for its UK YouTube channel. #Vlog4Good puts social media at the forefront of the charity’s strategy for engaging digital audiences, giving applicants just one minute to explain why they should be part of it.
Starting in autumn, the winning candidate will be given the opportunity to reinvent Save the Children’s UK YouTube channel, taking editorial control and engaging new, younger audiences with fresh and relevant content for 12 months.
A panel of high profile industry experts will choose the final shortlist, and the final decision will be down to the public.
Aspiring presenters who live life through a social media lens and have an interest in humanitarian issues, children’s rights and international development are being invited to submit a video of up to 60 seconds by 15th June, explaining why they should be offered the job.
Linda McBain, Head of Digital Marketing at Save the Children, said: “We wanted to find a creative way to engage the YouTube community – and help build our voice among the online generation. We’ve had some huge successes with our video content, including most recently our Syria ‘Most Shocking Second a Day Video’ which had more than 30 million views. But we want to build on that success and develop an on-going relationship with supporters via YouTube.”
To apply or for more information, applicants should visit savethechildren.org.uk/vlog4good