Study finds nonprofit digital spending on the rise » Charity Digital News

Study finds nonprofit digital spending on the rise

According to the Interactive Investment Benchmark Study from Charity Dynamics, which provides insight into nonprofit digital spending habits, over half (55%) of respondents said their organisation will be increasing their investment in interactive solutions this year and 42% anticipate their investment will approximately match 2013 levels.

Respondents report that donation and e-commerce solutions are the top investment priorities for their organisations (51%), closely followed by constituent engagement and social media solutions (47%). Respondents also report their most desired additions or updates to include specific engagement channels like websites (34%) and email marketing (8%).

Donna Wilkins, Charity Dynamics CEO and Founder said: “As we all spend more time online, be it shopping or socialising, we start to expect a higher level of online engagement. These results show nonprofits understand that and are responding by investing in solutions to improve the online experience for their supporters.”


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